SKBC Realty
The Challenge & Strategy
SKBC Realty was marketing premium duplexes priced at ₹2.4 crore each, but its existing Meta Ads campaigns were generating enquiries from people whose budgets didn't match the property price. The challenge wasn't generating interest—it was reaching genuine buyers.
We reworked the ad creatives and commissioned a model walkthrough video to help prospects understand the property before enquiring. Meta Instant Forms captured enquiries, while WhatsApp provided a direct route for serious prospects to start a conversation. We also refined audience targeting to focus on high-net-worth individuals (HNIs) rather than broad property-interest audiences.
The focus shifted from generating more leads to attracting buyers with the budget and intent to purchase.
The result: ₹4.8 crore in closed sales from ₹2 lakh in ad spend, with two duplex units sold.
Interesting Facts In Development
For high-value properties, lead volume alone is a poor measure of campaign success. The strategy prioritised buyer qualification through relevant creative, property walkthroughs, and more focused audience targeting.
- High-Intent Audience Targeting
- Property Walkthrough Video Creative
- Meta Instant Lead Forms
- WhatsApp Enquiry Funnel
- High-Net-Worth Audience Focus
- Lead Quality Over Lead Volume
Campaign Process
01
Identify the Problem
02
Improve the Creative
03
Refine Lead Generation
04
Focus on Qualified Buyers
Frequently Asked Questions
What type of properties was SKBC Realty marketing?
Premium residential duplexes priced at ₹2.4 crore per unit.
Which advertising platform did we use?
Meta Ads across Facebook and Instagram.
How much revenue was generated?
₹4.8 crore in closed sales from two units, each priced at ₹2.4 crore.
What was the total ad spend?
₹2 lakh.
What was the key strategy behind the results?
Improving creative quality, focusing on HNI audiences, and prioritising qualified buyers over a high volume of enquiries.
