Daily Basics
The Challenge & Strategy
We also replaced the existing campaign creative with testimonial videos, allowing potential customers to see social proof before making a purchase decision.
The strategy focused on improving the conversion experience rather than simply driving more traffic.
The result: Improved from negative ROAS to 5X ROAS within six months, using the same product and audience pool.
Interesting Facts In Development
The campaign demonstrated that an underperforming ad account may have a conversion problem rather than a targeting problem.
By improving the landing page experience, making COD availability more visible, and introducing testimonial-led creatives, we helped turn existing traffic into a more effective sales channel.
- Landing Page Rebuild
- COD Visibility at the Buy Now Action
- Testimonial Video Creatives
- Conversion Rate Improvement
- Purchase Journey Optimisation
- Performance-Focused Meta Ads
Campaign Process
01
Identify the Problem
02
Improve the Landing Page
03
Introduce Testimonials
04
Optimise for Sales
Frequently Asked Questions
What type of business is Daily Basics?
Daily Basics is a direct-to-consumer ecommerce brand in India.
Which advertising platform did we use?
Meta Ads across Facebook and Instagram.
What was the main challenge?
The account was generating website traffic but operating at a negative return on ad spend.
What changes improved campaign performance?
Landing page improvements, visible COD availability, and testimonial video creatives.
What results did the campaign achieve?
The account moved from negative ROAS to 5X ROAS within six months, using the same product and audience pool.
